Valentine’s Day Campaign

Client: Snapchat
Agency: KBlind

I had the joy of bringing this global Valentine's Day campaign to life. This project was a beautiful blend of art and emotion, encapsulating the universal language of love through hand-lettered elegance and whimsical illustrations.

At the heart of the campaign was a global MassSnap, where the word "love" was hand lettered in multiple languages. I created an animation storyboard for the client in order to make my hand lettering and illustrations come to life through motion design.

Complementing this were a small set of vector hand-illustrated stickers designed to capture the essence of love in its many forms. From a floral heart bursting with life to the tender silhouette of hands shaping a heart, each sticker was a testament to love's enduring symbols. The collection also featured a peace-bearing dove and a rose, symbols of purity and passion, adding layers of meaning to the digital expressions of affection.

As a lettering artist and illustrator, working on this Valentine's Day campaign was a reminder of the power of art to connect, celebrate, and cherish the love that surrounds us, near and far. It was an honor to contribute to a campaign that reached globally, reminding us that love, in all its forms, is a language we all understand.

MassSnap

Sticker Set

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