Why I Run
The SWBC #WhyIRun campaign ran concurrently with the company's financial sponsorship of the San Antonio Rock 'n' Roll Marathon. The campaign featured several SWBC employees talking about their passion for running in a series of videos posted to social media. This video remains the highest viewed and shared video of the entire campaign at over 11,000 views. It was shot, directed, and edited by me.
Creative Director: Brian Badillo